Vision

We aspire to enhance our position as a world-class player in the exploration, mining and marketing of land and marine diamonds of the highest quality.

Mission

We exist to:

• Profitably expand our core business through strategically positioned alliances around the globe
• Attract investors by maintaining a track record of positive growth and acceptable returns
• Extend our proven diamond-ore reserves to more than 20 years through the aggressive exploration of areas hosting a preponderance of diamonds at the high end of the quality spectrum
• Upgrade productivity through ongoing research and development and the continual implementation of new technologies
• Manage all activities professionally and at the highest possible standard
• Enhance the quality of life in those communities in which we operate
• Play an active role in the personal growth of each employee so as to attract and retain only the best
• Empower those who work for us with the knowledge and resources to act responsibly in accordance with the shared values of all shareholders
• Foster close relationships with regulators and all levels of Government and statutory bodies, for the benefit of all stakeholders

Core values

We stand by the principles of:

• Honesty, integrity, dignity and reliability in all our dealings
• The sanctity of human rights, equality and non-discrimination
• Respect for the cultural diversity of each community and country in which we operate
• A safe and healthy working environment
• Cultivating an environmental conscience which begins with each individual project and extends to the greater planet