We aspire to enhance our position as a world-class player in the exploration, mining and marketing of diamonds of the highest quality.


  • Attract investors by maintaining a track record of positive growth and acceptable returns
  • Grow our diamond reserves to more than 20 years through aggressive exploration and the pursuit of new business opportunities
  • Upgrade productivity through ongoing research and development and the continual implementation of new technologies
  • Manage all activities professionally and to the highest possible standards
  • Enhance the quality of life in those communities in which we operate
  • Play an active role in the personal growth of each employee so as to attract and retain only the best
  • Empower those who work for us with the knowledge and resources to act responsibly in accordance with the shared values of all stakeholders
  • Foster close relationships with regulators and all levels of government and statutory bodies, for the benefit of all stakeholders


  • Honesty and integrity
  • Teamwork
  • Respect
  • Humanity
  • Communication
  • Trust
  • High performance